🔍 What you need to know:
- Historic change: Volkswagen is considering the biggest overhaul in its 89-year history, which could result in the layoff of up to 100,000 employees and a 15% cut in its global investments.
- Factories under threat: The plan foresees the gradual closure of four major production units in Germany, including facilities belonging to VW and Audi.
- Unsustainable model: The measure comes amid strong pressure from Chinese rivals, high import tariffs to the US, and falling demand in Europe—factors that, according to the company itself, make its current business model unsustainable.

Plan caps investment at €130 billion over the next five years and raises the prospect of a showdown with labor unions.
Volkswagen is gearing up for what could be the most radical restructuring in the company’s 89-year history. According to the German magazine Manager Magazin, citing internal sources, CEO Oliver Blume plans to cut up to 100,000 jobs across the group and close four factories in Germany. Members of the Volkswagen Supervisory Board have already been informed of the plans, which are scheduled to be discussed at a meeting on July 9, the sources said.
Impact of the Workforce Cuts Worldwide
The scale of this potential move becomes even clearer when considering that, according to the automaker itself, Volkswagen had approximately 657,400 employees worldwide at the end of the first quarter of 2026. If implemented, the cuts could affect roughly 15% of the company’s entire global workforce.
This initiative represents double the previous target for staff reduction. Just a few months ago, VW had announced plans to eliminate around 50,000 positions by 2030 — a move that was already considered historic at the time.
In addition to the job cuts, the plan includes a reduction of about 15% in planned investments, setting a cap of just over €130 billion ($148 billion) for the next five years, according to Manager Magazin.
Factory Closures
Beyond the job reductions, the report states that Volkswagen is considering the closure of four production facilities in Germany over the coming years. The affected plants would be:
- Hanover
- Zwickau
- Emden
- Neckarsulm (Audi factory in Baden-Württemberg)
According to the plan cited by the magazine, production at these facilities would be phased out gradually as the current models being manufactured at each site reach the end of their life cycles.
Reasons for the Restructuring and Union Resistance
Volkswagen faces unprecedented challenges under Oliver Blume’s leadership. The German giant has suffered for years from a delayed adjustment of its workforce — a reflection of the strong influence of unions and the regional government — and is now being hit hard by the new global market reality.
This scenario directly clashes with the General Works Council, the IG Metall union, and the government of Lower Saxony, which have already promised to strongly oppose the new job cuts and factory closures.
The automaker had previously tried to close units at the end of 2024 but backed off after fierce resistance from these organizations. At the time, the company signed an agreement with the unions to avoid factory closures and rule out compulsory layoffs until the end of 2030 — a pact that now risks being broken.
Massive Pressure from Chinese Rivals
The biggest threat comes from China, Volkswagen’s main market, where foreign automakers saw their market share plummet from 57% in 2020 to just 32% in 2025. Historically dominant in China, VW lost the lead to BYD in 2024 and fell to third place in 2025, also trailing Geely.
Major automakers have been steadily losing ground to locally produced electric vehicles in China. This Chinese advance spares no one and has even affected luxury brands like BMW, which issued a surprising profit warning, partly blaming weak sales in China. The scenario points to a broad loss of market share to local electric vehicles.
China’s Offensive in Europe
To make matters worse, China’s offensive has already reached European soil — Volkswagen’s “home turf.” Chinese automakers are also expanding into emerging markets and growing rapidly across the continent.
Brands such as BYD, Chery, SAIC, and Leapmotor have doubled their market share in Europe, while dozens of other Chinese manufacturers prepare to increase their presence on the continent.
Unsustainable Business Model
CEO Oliver Blume had already stated in March of this year that the business model that sustained the company for decades no longer works in the same way, due to tariffs, weak demand, and market changes.
According to Reuters, the company faces growing pressure from Chinese automakers, high tariffs on vehicle imports to the United States, and weaker demand in Europe — factors that, according to Volkswagen itself, have made its current business model unsustainable.
Volkswagen’s Situation on the Stock Market
Volkswagen shares have hit their lowest level in 16 years, reflecting investors’ skepticism regarding the restructuring plan. According to CNBC, the stock has already fallen more than 25% in 2026, highlighting the market’s loss of confidence.
Sources & References:
- CNBC: https://www.cnbc.com/2026/06/26/volkswagen-vw-job-cuts-autos-germany.html
- Volkswagen Group: https://www.volkswagen-group.com/en/key-figures-18842
- Reuters (Deal with Unions): https://www.reuters.com/business/autos-transportation/main-points-volkswagens-deal-with-unions-german-sites-jobs-2024-12-20/
- Reuters (Job Cuts Report): https://www.reuters.com/business/autos-transportation/volkswagen-ceo-aims-cut-up-100000-jobs-next-years-manager-magazin-reports-2026-06-26/
- Reuters (Market Dynamics): https://www.reuters.com/world/china/ev-demand-powers-europe-car-market-may-chinese-rivals-expand-share-2026-06-23/